During the autumn of 2009 Ikea used Facebook’s picture tagging tool to run a competition designed to promote its new store in Malmo.
Forsman and Bodenfors created a Facebook account for the store manager, Gordon Gustavsson, and uploaded 12 pictures of the store’s showrooms over a two week period.
Users could win the products on show by being the first person to tag their name on it. T thousands of other people were exposed to the campaign when it cropped up in their timelines and newsfeeds.
Specialist Nedap set up this tweet mirror that allows customers to take photos of themselves he share them with friends via social media, email or text.
The idea is that it clothing brands can gain exposure by tapping into the social element of shopping. Retailers can even add a personal message or promote their latest collections.
Forsman and Bodenfors created a Facebook account for the store manager, Gordon Gustavsson, and uploaded 12 pictures of the store’s showrooms over a two week period.
Users could win the products on show by being the first person to tag their name on it. T thousands of other people were exposed to the campaign when it cropped up in their timelines and newsfeeds.
Specialist Nedap set up this tweet mirror that allows customers to take photos of themselves he share them with friends via social media, email or text.
The idea is that it clothing brands can gain exposure by tapping into the social element of shopping. Retailers can even add a personal message or promote their latest collections.
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