Samsung takes centre stage with X Factor

Samsung has signed a deal with The X Factor to have its phones and tablets appear in the talent show television programme. Samsung’s devices will appear in the ITV1 series from the judges’ house stage of the competition, which starts this Saturday (September 29). They will also be visible in The Xtra Factor on ITV2, as well as within online diaries to be featured on The X Factor website, Facebook page and Twitter feed. The partnership will be supported with Samsung-branded digital display across The X Factor website, with a dedicated Android application, which will be available on the Samsung Galaxy Note II (pictured), also in development. Each of the contestants qualifying for the live stages will receive a Samsung phone and tablet. The agreement with ITV, FremantleNedia Enterprises and Syco sees the first paid-for-placement of a product in The X Factor in the UK. Editorial integrity remains at the heart of what we do, and we feel this is an excellent brand fit.